Combating obesity

We have signed the European Snacks Association’s (ESA) pledge.
ESA has endorsed the EU pledge commitments in order to help promote healthier snacking choices and balanced lifestyles amongst children.
Within this ESA pledge we commit ourselves to do no direct advertising to children under 12 years of age on TV, print and internet, except for extruded and pelleted products which fulfil specific criteria:




Furthermore we will not engage in any commercial communications related to savoury snack products in primary schools, except where specifically requested by or agreed with the school administration for educational purposes.